The CBD market is exploding in the United States, with revenues projected to reach $20 billion by 2024. Much of this can be attributed to the wide-ranging applications for CBD as well as the ever-expanding lineup of products available to consumers and patients.
What is CBD?
CBD, short for cannabidiol, is one of the most abundant components of the cannabis plant, and though it’s very close to THC (tetrahydrocannabinol) in structure, CBD is well known for not producing the same psychological effects.
So which CBD product is right for you? The answer depends first on what benefits you hope to get from CBD, and your preferred method of consumption.
Full-Spectrum CBD vs. CBD Isolate
When determining which CBD product is right for you, one of the first decisions you should make is whether you want a Full-Spectrum or CBD-Isolate product. Full Spectrum products contain the full range of cannabinoids extracted from hemp, including an extremely low percentage of THC, and come with a host of anti-inflammatory and pain relief benefits. CBD Isolate is only CBD, purified following the extraction process.
CBD products have found their way into the mainstream thanks to their anti-inflammatory benefits. However, there are a number of other uses. In addition to helping patients manage pain, CBD products have been used as treatments for dry skin, psoriasis, acne, eczema, and even wrinkles.
As CBD is widely known for “not” getting you high, it’s become the product more consumers are reaching for in their medicine cabinets. In an article for Project CBD, Dr. Bonni Goldstein recommends trading in over-the-counter ibuprofens and aspirins for CBD products, citing the long-lasting and damaging effects that are caused by household pain relievers.
In some cases, you may consider a CBD product that also includes THC. It’s commonly known that cannabinoids are useful in treating side effects of cancer treatment, and the U.S. National Library of Medicine has found cannabidiol products helpful in treating seizures caused by epilepsy.
Different Forms of CBD
Vaping and smoking have long been the most established methods of enjoying CBD, largely because of availability and the fact that, when inhaled, CBD enters your bloodstream much faster. Brands such as Beboe, and others that are sold by licensed retailers, offer a number of inhaling options that can help relieve anxiety, among other ailments.
As the market for CBD expands, more brands are producing ingestible CBD products that offer a gradual onset of effects. These come in a variety of applications and can include THC.
CBD Tablets and Softgels are quite common and produced by a number of companies such as Dixie Brands, offering the benefits of an edible without the calories. Patients use CBD tablets to treat insomnia and anxiety, and they come in a variety of forms, including vegan.
CBD Tinctures are beneficial because they allow patients to carefully monitor each dose. CBD tincture drops should be applied under the tongue before being swallowed. This is recommended for maximum absorption. Dr. Raw Organics offers CBD tinctures that can be taken sublingually, applied topically or used in cooking for results ranging from calming to euphoric effects.
CBD Edibles are another fast-growing product category. Patients suffering from illnesses such as Crohn’s Disease or Irritable Bowel Syndrome (IBS) have used edibles to treat their conditions. Other brands, including Shredibles, produce a line of CBD-infused protein bars designed to help users recover faster from strenuous workouts.
The market for CBD-infused beverages and teas is also expanding rapidly, with companies such as Mirth Provisions among those applying CBD to their products.
You’ve likely heard about the CBD revolution taking place in the United States. Entrepreneurs and established brands are seizing on the benefits of CBD and rolling out their own topical products, often in the form of lotions, gels, and balms. Getting the thumbs up from celebrities such as Mandy Moore (who found relief from foot heel pain by using CBD oil) has helped push its presence into the mainstream, and in early 2019, Saks Fifth Avenue drew national headlines for its “CBD Beauty Corner” at the company’s flagship New York City location.
Among the brands with counter space in the popup: Humble Flower Co. The California-based health and beauty startup, co-founded by friends and business partners Jordan Darian and Thea Wayne, markets a line of CBD-infused balms, lotions, and oils designed for health-conscious consumers.
When determining which CBD product is best for you, you’ll want to read further about the benefits and how to use it correctly. Make sure you read the labels and have a conversation with someone in-store or online, depending on where you’re making your purchase. That’s the best way to ensure you’re getting all the benefits.